Three Massive Brands That Disappeared
Business and technology have always advanced through acquisitions and mergers, and will continue to do so in the future – but for every new brand, old ones disappear, even those we thought would not, could not, ever go by the wayside.
Contested rounds in the mid-nineties in the market of mobile phones and it succeeded with its revolutionary phone. The control of the American Company STARTAC returned over the market of mobile phones with the emergence of smart phones. As a result this led to Google to lure towards the acquisition deal in 2011, and finally Lenovo declared its intension to completely get rid of the trademark Motorola and it integrated its phones under its special platform.
It was one of the most recognisable Finnish trademarks, but it is now classed as a victim of the smartphone revolution. Acquired by Microsoft, the name has been changed to Microsoft Lumia.
Palm devices didn’t garner the attention in the Middle East that they did in the US, but the widely-recognised brand was acquired by Alcatel.
However, Alcatel couldn’t make a success of the Palm brand, which was finally discontinued in 2015.